Lettermarks or Monogram logos
Usually consisting of brand initials stylized in a simple manner, representing the organization. These types of logos are effective enough to streamline the name of any company brand. The fonts play a significant role here.
Pictorial Marks or Logo Symbols
Also known as a brand mark logo, this is a graphics-based logo. The image choice is a vital factor here. This image will stick with the name of the company and will become a part of its existence.
The mascots are logos which involves an illustrated character that represents the company. This is a great technique that creates a wholesome atmosphere with an attractive appeal to families and children.
Wordmarks or Logotypes
A wordmark logo is also a font-based logo which focuses on the name of the business. It works well with easily memorable and catchy names combined with sturdy typography. This combined effect helps in creating strong brand recognition.
Abstract Logo Marks
This is also a type of pictorial logo, an abstract symbolical and geometrical representation of the business. It condenses the brand within a single image. Through bold, unique colours and forms, the meaning of the brand can be attributed.
This type of logo comprises of a letter mark or wordmark with a mascot, abstract mark or pictorial mark. This combination reinforces the name of your brand and creates a greater appeal.