A most common variety of ads of the genre, these PPC ads appear on the top and bottom of the search results on Google. These ads are text-based with no visuals. Choice of effective keywords is the key to success here. This is one of the most popular forms of advertisement that gives positive results within a short span.
These ads generally appear on Google’s partner websites and typically contains a photo along with the text. These types of ads are competent to easily reach out to the target audience. Display ads are more effective for brand exposure which makes the audience easily discover your brand.
Gmail Sponsored Promotions
With Gmail sponsored ads you can reach the interested leads right from your inbox. These ads appear on top of the user’s mailbox. This is one of the most unique types of paid advertising with good results.
Social media has become one of the most popular types of paid advertising platforms. These ads keep appearing on the social media feeds of several platforms. Facebook, Pinterest, LinkedIn, Twitter and Instagram are the most popular social media platforms. These types of ads also offer advanced targeting. Moreover, these types of ads can also be specified using demographics, education, behaviours, interests, location of the audiences at large and become more target-oriented.
These types of ads insist the potential customers get converted into customers. This is a challenging opportunity for any business to successfully convert a potential consumer and increase the expanse of business.
These types of ads appear in the carousel format on top of the main Google search results. It gives the customers to gain the opportunity to check on the price-list before clicking. This is a sort of internet window-shopping.